Bernays’s “Torches away from Versatility” exposure stunt about 1920s is a great exemplory case of the latest assertive method Assertive Approach Bernays aided George Arizona Mountain plus the Western Tobacco cigarette Company split on the public forbidden you to discouraged ladies from smoking in public places with more youthful debutantes, otherwise paid down representations of these rates, walk-in the new Easter parade puffing Lucky Strike cigarettes. Using publicity and you may Freudian therapy regarding ideas change, Bernays were able to condition the market to just accept ladies smokers and you will and so boost the market for Fortunate Strike. Bernays...Read More